Review: Kendrick Lamar brings America and ‘Not Like Us’ into history-making Super Bowl halftime show

"Salutations!" boomed Samuel L. Jackson, dressed as Uncle Sam, as he introduced Kendrick Lamar at the 2025 Super Bowl halftime show at New Orleans’ Caesars Superdome. It was a bold, commanding statement from the first solo hip-hop artist to headline the prestigious event.

As expected, Lamar delivered a breathtaking performance. He opened with "GNX" and transitioned seamlessly into "Squabble Up," captivating the audience for nearly 13 electrifying minutes. Sponsored by Apple Music and Roc Nation, the halftime show was nothing short of spectacular.

Dancers clad in red, white, and blue joined Lamar on the field, embodying the patriotic theme. But their colors came with a twist—Jackson's Uncle Sam labeled them “too loud, too reckless, too ghetto,” urging Lamar to "play the game." Lamar responded with a powerful setlist, including "HUMBLE.," "DNA.," "Euphoria," and "Man at the Garden."

As the energy built, Jackson interrupted again, declaring, "Scorekeeper, deduct one life," before Lamar dove into "Peakboo." The show reached its peak when Lamar teased the opening notes of "Not Like Us," leaving the crowd wanting more.